Discovery DTC

I helped design and build a multi-platform suite of experiences for Magnolia—a home design and lifestyle company. This suite of experiences includes an e-commerce shop, streaming for sit-back and lean-in content, a blog for DIY projects, recipes, etc., and a visitor center that includes event and tourist information.


I led the shop and areas of the watch experiences. I also shaped the search and navigation efforts for web, app-IOS and Android, and CTV.

Shout out—

Melanie Lantin, Krystle Swaving, Ena Tioseco, Kimberly Ong, Jason Kisner, Carolyn DiLoreto, and Juan Octavio